Music Marketing Blog Post #1

    The genre my group and I received for our music marketing project was heavy metal. As a group, we were at first a little disappointed since we wanted a genre most of us recognized such as pop or indie music. We took upon this challenge and immediately started brainstorming and researching the Nu metal/ Heavy metal genre. We listened to the songs that were given to us and researched each song's band/ artist and decided on which one we thought we could market better to our audience which was "Duality" by SlipKnot. We took inspiration from the band itself, SlipKnot and other bands such as Korn. We did some intensive research on their branding, marketing techniques, and overall theme. Luckily, one of our group members is a little familiar with some of the bands and artists which came very beneficial. We created a Google Drive folder in which we all added any ideas we came up with from our individual heavy metal genre research. We came up with video game collaborations, free concerts, publicity stunts. merchandise, social media advertisement, and a website. Our merchandise design includes the band name and signature logo with a variety of color choices and layouts.

    When deciding a band name, we decided to use a name generator online and chose a gothic theme to it in order to match the vibe of the band and genre. Our favorite option was "skelm" which is a South African word to call someone a villain. As for our logo, we based it off the original music video "Duality" which included a very dark theme which is why we chose a skeleton to represent the band. These were some of our logo ideas and fonts. One of our group members has great artistic abilities so he 

offered to design the distinct font for "SKELM".

    One of our biggest challenges at first was time management so we decided to create a schedule in which we created our own deadlines for each part of the project and also created a groupchat in order to maintain constant communication outside of class. We split up some of the work among us and completed each part on our own so we could work fast. Some of the members focused on the branding of the band while others on the marketing side of it. This ended up working perfectly since we all met the guidelines needed to be on schedule and any questions were answered quickly and efficiently. 

    The next steps in order to complete our music marketing project of the band "SKELM" is to finish editing the music video, add some final touches to our presentation and finish our marketing tactics such as the publicity stunts, social media posts and website. Overall, this project has been very enjoyable as I've learned a lot about the metal music genre and it's artists. I've also learned a lot about music marketing techniques and would like to explore it further.